Sameer Iqbal runs a clothing shop. He buys stock twice a season, prices it up himself, and spends half of every week chasing suppliers about deliveries that have not turned up.
He has never heard of Geo, and no particular reason to care about it. These six panels are for him.
Panel 1 — a friend asks whether he has heard of Geo. He has not.
Panel 2 — the whole idea in one line: every real thing gets a single page. Sameer works out what that means using the only filing he knows, the cards he keeps for his suppliers.
Panel 3 — a real page on Geo. Michael Connelly wrote 44 books that are on Geo, and not one of those book pages types his name out. Each of them borrows it from his single page.
Panel 4 — so if his name is spelt wrong, it is wrong in one place, not forty-four. Correct that page and every book comes right on its own.
Panel 5 — the question everyone asks. You would read Geo much as you read an encyclopedia. The difference is that the facts are listed separately as well, so a computer can use them instead of guessing at the sentences.
Panel 6 — why that matters now. Programs answer people's questions by reading web pages and guessing at what is in them. This would give them something written down properly instead.