Strategy selling Bitcoin near 60,000 dollars and rebuying above 80,000 was the right trade

Strategy sold 6,948 BTC this summer to fund preferred dividends, then bought 4,603 BTC at an average of 80,318 dollars on 31 August 2026; CEO Phong Le says the company trades on its cost of capital, not on Bitcoin's price.

Bitcoin

The first and largest cryptocurrency, spanning its price and adoption, mining, protocol politics, and its contested role as digital money and inflation hedge.

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Crypto investments

How people and institutions put money into crypto, from ETFs and corporate treasuries to long-term holding and market cycles.

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Bitcoin treasury companies

Public companies that hold Bitcoin as a treasury asset, led by Strategy, and the financing behind their purchases.

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Strategy's return to Bitcoin buying

Strategy disclosed on 31 August 2026 that it bought 4,603 Bitcoin for 369.7 million dollars at an average of 80,318 dollars, its first purchase in two months, lifting holdings to 845,050 BTC. The buy came after the company sold 6,948 BTC near 60,000 dollars this summer to fund preferred dividends, a trade CEO Phong Le defends.

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