Julie Messino's turnaround strategy for Cracker Barrel included changing the logo, updating the menu, and removing tchotchkes from walls.

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TASER officially changed its corporate name to Axon to reflect its expansion beyond conductive energy devices into software and cloud services

Hadi Partovi persuaded Rick Smith to rebrand TASER to Axon

Palo Alto Networks rebranded the CyberArk identity platform into Idera

Moonshot instructed influencers to promote Kimi K3.1 as matching Opus 5.5 performance at one-fifth the cost

Moonshot instructed marketing influencers to disparage competitor AI models GPT6 Astra and Opus 5.5

Meta's Muse ranked as the 21st largest brand in the United States by impressions during October 2026

The introduction of national television contracts in the 1960s made football helmets an important medium for team branding

Chai Inseri is credited with helping steer Thai Airways out of bankruptcy

The US Open tennis tournament is increasingly being marketed as a luxury lifestyle event

A Bank of America analyst projected that a financial turnaround for Nike may not happen until 2028

After Steve Jobs was fired from Apple, the company's performance declined for a decade until his return

To build a distinct personal brand, one must share original opinions that are not yet part of the public internet data used by AI.

Consumers and community members tend to trust individual people more than they trust corporate brands.

Companies began using vanity 800 numbers like 1-800-FLOWERS for marketing and brand identity.

A toll-free number can signal to consumers that a business is established and legitimate.

Harvey Nichols has struggled to maintain its cultural relevance in recent years.

Mike Ashley of Frasers Group described Harvey Nichols as being in a "death spiral".

Chess.com changed the narrative around being a chess player, making it inclusive for players of all skill levels, including beginners.

Fashion brand Louis Vuitton has featured chess in its marketing campaigns.

The World Cup boosted sales of AB InBev's Michelob Ultra brand in the US and Latin America.