A toll-free number can signal to consumers that a business is established and legitimate.

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TASER officially changed its corporate name to Axon to reflect its expansion beyond conductive energy devices into software and cloud services

Hadi Partovi persuaded Rick Smith to rebrand TASER to Axon

Palo Alto Networks rebranded the CyberArk identity platform into Idera

Meta's Muse ranked as the 21st largest brand in the United States by impressions during October 2026

The introduction of national television contracts in the 1960s made football helmets an important medium for team branding

The US Open tennis tournament is increasingly being marketed as a luxury lifestyle event

To build a distinct personal brand, one must share original opinions that are not yet part of the public internet data used by AI.

Consumers and community members tend to trust individual people more than they trust corporate brands.

Companies began using vanity 800 numbers like 1-800-FLOWERS for marketing and brand identity.

Harvey Nichols has struggled to maintain its cultural relevance in recent years.

Chess.com changed the narrative around being a chess player, making it inclusive for players of all skill levels, including beginners.

Fashion brand Louis Vuitton has featured chess in its marketing campaigns.

The World Cup boosted sales of AB InBev's Michelob Ultra brand in the US and Latin America.

Igniton's marketing slogan is 'born from light, backed by science.'

The rebranding efforts at Cracker Barrel alienated some core diners and conservatives.

Julie Messino's turnaround strategy for Cracker Barrel included changing the logo, updating the menu, and removing tchotchkes from walls.

The company used different brand names in various countries, including 'Casinas Ocultas' in Latin America and 'Kitchen Valley' in Korea.

Other international brand names included 'Flash Kitchen' in China, 'Food Stars' in London, and 'Kitchen Park' in the Middle East.