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Michael Saylor, the company's founder and executive chairman, stated that the new name reflects a simplification of the company's strategic core. Phong Le, president and CEO, highlighted Strategy's innovation in Bitcoin and artificial intelligence, advancing its vision of 'Intelligence Everywhere.' The leadership team is set to discuss the transition during an earnings call scheduled for 5 PM EST
Strategy, as of February 5, 2025, remains the largest corporate holder of Bitcoin, with 471,107 BTC valued at over $45.6 billion
MicroStrategy Inc., listed on Nasdaq as MSTR, has officially rebranded as 'Strategy,' emphasizing its position as the world's first and largest Bitcoin treasury company
Strategy adopted a new logo incorporating Bitcoin's stylized "B" and changed its primary brand color to orange to symbolize its pro-Bitcoin stance

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MicroStrategy rebrands as "Strategy"

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