Strategy adopted a new logo incorporating Bitcoin's stylized "B" and changed its primary brand color to orange to symbolize its pro-Bitcoin stance

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MicroStrategy rebrands to ‘Strategy’ and adopts Bitcoin logo
The rebranding includes a new Bitcoin-focused logo featuring a stylized 'B' and an orange brand color, symbolizing energy, intelligence, and Bitcoin's dominance. The company has also launched separate websites for its AI-powered software and branded merchandise.
Strategy’s new logo includes the famous Bitcoin “B”, signaling the company’s Bitcoin Treasury Strategy, and the name's new primary color is orange.