MicroStrategy Inc., listed on Nasdaq as MSTR, has officially rebranded as 'Strategy,' emphasizing its position as the world's first and largest Bitcoin treasury company

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Feb 5, 2025 - 12:00am

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MicroStrategy (MSTR) has changed its name to Strategy in a move to simplify its brand and reflect the focus of the company, it announced Wednesday.
MicroStrategy Inc., listed on Nasdaq as MSTR, has officially rebranded to 'Strategy,' emphasizing its position as the world's first and largest Bitcoin Treasury Company.
The company's core business operations remain unchanged following the cosmetic rebrand to reflect the firm's pro-Bitcoin ethos.