The stablecoin issuance plans of major retailers like Amazon and Walmart will likely hinge on the outcome of the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act.
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The retailers’ final decisions would depend on a bill, called the Genius Act, which would begin to establish a regulatory framework for stablecoins.
With stablecoins on track to receive a regulatory boost and enhanced legitimacy via the GENIUS Act, launching their own tokens could help companies transform a business expense into a profit opportunity.
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Legislative dependencies and early-stage stablecoin exploration
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