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The European Securities and Markets Authority (ESMA) issued a warning in January 2025 stating that crypto-related editorial content must include risk disclaimers or eliminate investment language unless the publisher holds a proper license.
The launch of MiCA regulation in early 2025 led to an 82% traffic decline across crypto-native media outlets in Western Europe.
Google’s March 2025 core algorithm update penalized thin, duplicate, or AI-generated crypto content, disproportionately affecting smaller publishers with limited SEO infrastructure.
Crypto media outlets running sponsored content, affiliate links, or other promotional materials without proper disclaimers were affected by MiCA even though the law does not directly regulate publishers.
The Markets in Crypto-Assets (MiCA) regulation is the European Union’s first comprehensive legal framework for digital assets

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