Crypto media outlets running sponsored content, affiliate links, or other promotional materials without proper disclaimers were affected by MiCA even though the law does not directly regulate publishers.

Quotes that support claims

Many crypto-focused publications were penalized — not for lack of relevance, but for unclear disclaimers, SEO fragility, and regulatory ambiguity around content.

While MiCA mainly targets crypto service providers, not publishers, the rules swept up media outlets anyway, especially those running sponsored posts, affiliate links, or anything remotely promotional without the right disclaimers.