The launch of MiCA regulation in early 2025 led to an 82% traffic decline across crypto-native media outlets in Western Europe.

Date

July 1, 2025

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82% of crypto-native publications saw traffic decline. We observed the beginning of a structural realignment — one where mainstream and finance-first platforms outperformed, powered by stronger domain authority, broader editorial range, and a faster shift toward compliance.

Crypto news sites across Europe lost visibility fast in the first three months of 2025 after MiCA rules kicked in. According to a detailed report from Outset, over 80% of crypto-native media in the region saw traffic fall.

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Week 27 of 2025