FINMA required firms selling the retail Bitcoin ETF it approved on October 20, 2026, to adhere to Swiss Financial Services Act (FinSA) conduct rules, including suitability checks and explicit warnings regarding price volatility

From the articleSwiss regulator FINMA approves country's first spot bitcoin ETF for retail investorsAlso in Switzerland's FINMA Lets Retail Investors Into a Bitcoin-Only Fund for the First Time - Unchained, Swiss Regulator Approves First Retail Fund That Holds Bitcoin Directly - Decrypt, FINMA approves Switzerland's first retail Bitcoin ETF