Ethena Pay neobank launch

Ethena launched Ethena Pay on 1 September 2026, a self-custodial neobank app built on Avalanche that lets users hold USDe, earn up to 6 percent, spend through a Visa card with up to 5 percent cashback and send money globally. The beta started with 400 users in 49 countries, with the US, EU, UK and Canada to follow.