Swyftx’s acquisition of Caleb & Brown positions the exchange to enter the US market by leveraging the brokerage’s private client model and established high-net-worth (HNW) customer base

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The deal, which was formally disclosed to staff last week, is expected to significantly expand Swyftx’s reach into the U.S., where Caleb & Brown has built a client base among high-net-worth crypto investors

The merger is expected to give Swyftx a significant entry point into the U.S. market, where Caleb & Brown has cultivated a client base of high-net-worth individuals through its personalized brokerage model.

In any case, its U.S. presence and private client model will enable Swyftx to compete for high-value customers on American exchanges, a strategic focus for the Brisbane-based firm as it seeks to expand its footprint beyond Australia and New Zealand