UK-based crypto media outlets faced traffic challenges in Q1 2025 due to Financial Conduct Authority (FCA) ad rule enforcement, with only modest gains recorded by a few publishers despite the UK not being under MiCA jurisdiction.

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Even in the UK, which operates outside the MiCA framework, crypto-related traffic fell by 13%, driven by FCA compliance expectations and search discoverability issues

The UK wasn’t even part of MiCA, but got slammed anyway. The FCA started enforcing its own crypto ad rules in January. Five UK-facing crypto outlets were tracked. The Market Periodical and MyCryptoSpaceUK posted gains, but they were small—MyCryptoSpaceUK stayed under 10K monthly visits. Bitcourier and Cryptouk.io failed to recover. The Crypto Adviser surged in March, up 162.18%, but still couldn’t hit 4K visits.