SoFi Chief Executive Officer Anthony Noto had outlined SoFi Technologies’ intention to re-enter the crypto market during its January 2025 earnings call and confirmed this plan publicly in April 2025

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However, in April 2025, SoFi CEO Anthony Noto confirmed that the company was looking to re-enter the crypto market.

The firm’s intentions to re-enter the crypto market shouldn’t come as a surprise, as the move was outlined by Noto during a January earnings call.