Product re-launch, features, and expansion

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SoFi Chief Executive Officer Anthony Noto had outlined SoFi Technologies’ intention to re-enter the crypto market during its January 2025 earnings call and confirmed this plan publicly in April 2025
SoFi Technologies will allow members to borrow against their cryptocurrency holdings
SoFi Technologies is expanding its financial product suite to include stablecoins, crypto‑backed loans, and staking services
SoFi Technologies will allow users to buy, sell, and hold popular cryptocurrencies such as Bitcoin and Ethereum
SoFi Technologies intends to add crypto staking features to enhance customer engagement
Anthony Noto stated that the future of financial services is being completely reinvented through innovations in crypto and blockchain, and that these innovations can and will be threaded through each of the company’s businesses and capabilities, including buying, paying, saving, investing, borrowing, and protecting

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