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True Markets was founded by Vishal Gupta and Patrick McCreary, described as veterans of Coinbase, Circle, and Goldman Sachs, where they previously helped launch global trading products
True Markets’ trading app supports stablecoin-powered token trading on Solana, offering features like gasless execution and smart order routing, and relies on Turnkey to support hosted wallets and noncustodial user fund control, similar to TrueX
Vishal Gupta said True Markets is designed to serve both crypto veterans and first-time users by combining traditional finance discipline with noncustodial DeFi infrastructure, leveraging his and McCreary’s deep backgrounds to rebuild the exchange experience
Vishal Gupta highlighted that US crypto exchange usage remains concentrated among a few platforms, most notably Coinbase, resulting in high fees and slow processing times, issues True Markets aims to remedy

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