Vishal Gupta said True Markets is designed to serve both crypto veterans and first-time users by combining traditional finance discipline with noncustodial DeFi infrastructure, leveraging his and McCreary’s deep backgrounds to rebuild the exchange experience

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Gupta said that the goal of True Markets is to target both crypto veterans and users coming into the space for the first time.

Gupta said that his and McCreary’s deep backgrounds in both traditional finance and crypto trading meant they could rebuild the exchange experience from the ground up, including offering a noncustodial solution.