Strategic shift toward broader crypto integration

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JPMorgan’s trademark filing for JPMD is part of Wall Street’s growing interest in blockchain and tokenization technologies.
The JPMD trademark filing references distributed ledger technology for services like brokerage and debt settlement.
JPMorgan CEO Jamie Dimon stated in May 2025 that the bank will allow its clients to buy Bitcoin, even though he has long criticized cryptocurrencies.
JPMorgan is expanding crypto access by accepting Bitcoin ETFs as loan collateral and participating in discussions on launching a joint stablecoin.

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JPMorgan files trademark for digital asset services

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