Vishal Gupta, co-founder and CEO of True Markets, stated the platform aims to address the underserved US crypto retail users to replace ‘clunky workflows, unclear pricing and fragmented liquidity’ as a gateway rather than a gatekeeper

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Retail traders have been stuck with clunky workflows, unclear pricing, and fragmented liquidity," said Vishal Gupta, CEO of True Markets
This is really us thinking that an exchange should be more of a gateway, not a gatekeeper,” Gupta told Fortune.
the retail crypto user in the United States has largely been underserved,” Gupta said.

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