Bitcoin treasury companies are publicly traded firms that strategically purchase Bitcoin and hold it on their balance sheets, often to align with shareholder interests or signal market positioning.

Quotes that support claims

Sixty-one publicly-listed companies not primarily engaged in digital assets have adopted what are known as bitcoin treasury strategies, in which firms allocate a portion of their cash and reserves toward the world’s largest cryptocurrency.

Bitcoin treasury companies like Semler seek to maximize shareholder value by growing the amount of Bitcoin they own per share.