Coinbase staff and supporters on social media defended the company's sponsorship of the June 2025 U.S. Army parade, describing it as a patriotic and apolitical show of respect for American military service members.

Quotes that support claims

'The US military is not political, it’s American,' Viktor Bunin, a protocol specialist at Coinbase, said in response. 'The men and women defending our nation and our way of life deserve our respect and support,' Bunin said. 'Coinbase is based and ahead of the curve on cultural issues yet again.'

Former senior Coinbase employee Luke Blood said, ‘It’s only political if you hate America,’ and described one of the most well-funded armies in the world as ‘apolitical.’