Community debate and reactions

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Some crypto community members reacted negatively to Coinbase’s sponsorship of the U.S. Army parade, interpreting the move as explicit endorsement of a controversial political event.

Coinbase protocol specialist Viktor Bunin publicly defended Coinbase’s sponsorship of the U.S Army’s June 2025 parade, arguing that Coinbase was culturally ahead of critics and categorizing the critics as a disconnected cultural elite.

Coinbase staff and supporters on social media defended the company's sponsorship of the June 2025 U.S. Army parade, describing it as a patriotic and apolitical show of respect for American military service members.

Crypto users and commentators criticized Coinbase for sponsoring a patriotic U.S. military parade while relying on overseas customer service operations, referencing a major customer data breach involving bribery of Coinbase’s support staff in India.

Several members of the crypto community questioned the need for corporate sponsorship of the U.S. Army’s June 2025 parade, citing its $45 million estimated cost to taxpayers and sarcastically suggesting Coinbase could also pay to fix streets damaged by military tanks.

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