Mainstream financial and tech media outlets outperformed crypto-dedicated sites in Q1 2025, with 25 of 46 broader platforms gaining traffic and generating over 100 million combined visits.

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These non-crypto-exclusive sites generated more than 106 million visits in Q1 — over four times the reach of their crypto-dedicated counterparts.

Mainstream financial sites outperformed crypto media. Of 46 broader media outlets, 25 gained traffic. Sites like Investing.com and Finanzen.net got over 100M visits combined. In Germany, 24% of top-performing generalist outlets were based locally. Italy’s big players—like FinanzaOnline—brought in millions. Spain’s finance media also held up.