Trump Media’s move into Bitcoin aligns with a broader crypto push tied to the Trump family, including PSQ Holdings, where Donald Trump Jr. serves as a board member and ventures such as stablecoin projects and a Bitcoin mining firm launched by the president’s sons

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Trump Media’s move into Bitcoin is part of the Trump family’s broader push into crypto, including Donald Trump Jr.’s position on the board of PSQ Holdings, as well as ventures in stablecoins and Bitcoin mining

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Those moves mirror others taken by Trump and his family, since the president’s return to power, to aggressively expand their exposure to crypto.
The company joins PSQ Holdings, another firm linked to President Donald Trump’s family, in looking to expand into Bitcoin treasury. PSQ counts Donald Trump Jr. as a board member
the president’s decentralized finance protocol, World Liberty Financial, launched its own stablecoin; and his sons have launched their own Bitcoin mining firm.