OpenAI plans to continue developing additional ChatGPT ad formats, measurement capabilities, and buying options during its next phase of growth.

From the articleOpenAI expands ChatGPT ads to 26 more countries as it looks to diversify revenue streamsAlso in OpenAI expands ChatGPT Ads to 26 new countries as diversification push accelerates, ChatGPT ads reach 89 countries as advertisers pass 100,000