No One Pushed Sustainability to Prod

Sustainability is stuck in staging. Everyone supports it, no one owns it. It lives in docs, not ops. Leaders want green glory, teams chase other targets. How do we stop the ESG theater and actually ship impact? Let’s talk ownership, power struggles—and what it takes to push it to prod.

After two decades in the workforce, I made a bold shift—into sustainability, right from the heart of one of Europe’s largest e-grocery players, Rohlik. I was lucky: the role gave me a front-row seat to real impact, and the chance to work with the company’s most influential decision-makers. But let’s be honest—embedding sustainability into a fast-moving business isn’t easy. Between shifting politics, conflicting priorities, and budget pressures, it’s a daily balancing act. My background in project and stakeholder management has been a game-changer—but the challenges are real, and they’re shared across the industry. I believe it’s time we start talking more openly about those struggles—and what it takes to overcome them.