Privacy is freedom: privacy gives us space to live our lives in the ways that meet our needs, without constantly worrying about how our actions will be perceived in all kinds of political and social games Privacy is order: a whole bunch of mechanisms that underlie the basic functioning of society depend on privacy in order to function Privacy is progress: if we gain new ways to share our information selectively while protecting it from being misused, we can unlock a lot of value and accelerate technological and social progress