Zora Coins function as individual tokens tied to user profiles, offering a direct, decentralized way to support creators without intermediaries.

Quotes that support claims

Creator coins are live on @zora & I just launched mine. I think this is better than the other social-fi stuff because it feels like it’s about the content and not some weird value exchange.

It’s a simple and native way to support creators without middlemen, sponsors, or subscriptions.