Economic impact, attention dynamics, and discovery

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Zora reverses the traditional attention economy by letting creators and fans directly share in the financial value of visibility and engagement.
Zora users must rely on community-driven tools and social channels to discover new Creator Coins, due to the lack of an official directory or centralized listing system.
The Creator Coin system realigns token dynamics to reward both social content creation and trading without the need for complex token launches.

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