Donald Trump and his wife Melania issued Trump and Melania branded memecoins before his January 2025 Presidential inauguration, profiting from both price surges and transaction fees

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Shortly before his inauguration in January, Trump and his wife, First Lady Melania Trump, launched memecoins. The two cryptocurrencies shot up in value before the price eventually fell. With his memecoin, Trump not only makes money based on the value of the coin, but also from trading fees as other investors buy and sell the coin. Trump also has a separate crypto venture called World Liberty Financial that lets users borrow, lend, and invest in cryptocurrencies.