Trump Media is following a corporate treasury strategy pioneered by Michael Saylor’s Strategy, leveraging both equity and debt offerings to build a Bitcoin reserve

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The move adds the company to a growing list of publicly-traded firms that have raised capital for adding crypto assets like bitcoin to their balance sheet, a playbook pioneered by Michael Saylor's Strategy (MSTR).

Stockpiling the world’s top cryptocurrency has become an increasingly popular means of boosting revenue among American corporations, particularly those with existing ties to the crypto industry or right-wing politics.