Thesis* CEO and Fold co-founder Matt Luongo will lead Lolli, and under his leadership Thesis* has planned several user-centric upgrades for Lolli

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Matt Luongo, co-founder of Fold and CEO of Thesis, will lead Lolli into its next phase of growth. Under Luongo’s leadership, Fold became the first publicly traded Bitcoin financial services company, pioneering Bitcoin rewards for everyday transactions. With this acquisition, Luongo brings that same proven vision and operational excellence to Lolli. "Having competed alongside Lolli for years, I've admired their ability to onboard users through accessible and engaging experiences," said Matt Luongo. "At Thesis, we believe Bitcoin's real growth is driven by everyday interactions—shopping, gaming, spending—not just investment portfolios. Together, we're creating the easiest and most rewarding entry point for millions to join the Bitcoin economy."

Thesis* outlines several planned upgrades for Lolli under Loungo’s leadership. It intends to enhance the Arcade and Daily Stack features with more games, quests, and larger rewards. A new “Lolli Market” is in development, which seeks to offer more brands, higher cashback rates and global accessibility. Thesis* plans to introduce instant reward payouts later in 2025, responding to user demand for faster redemptions. Additionally, Lolli will collaborate with Fold on an expanded gift card marketplace to increase earning opportunities.