Zora’s token architecture was designed to be modular and scalable by linking individual post tokens to creator coins and the $ZORA network.

Quotes that support claims

We’ve designed and implemented a simple and powerful token system. + $posts paired with $creator + $creators paired with $zora.

Creator coins are live on @zora & I just launched mine. I think this is better than the other social-fi stuff because it feels like it’s about the content and not some weird value exchange.