Mark Greenberg, Kraken’s Global Head of Consumer Product stated that Krak was launched to challenge conventional payment and savings systems by addressing the slowness and rigidity of traditional banking through a faster, more accessible and crypto-powered alternative

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Kraken isn’t just improving its services — it’s launching an app designed to challenge conventional payment and savings structures.
According to Mark Greenberg, Kraken’s global head of consumer product, the slowness and rigidity of banking systems remain an obstacle for users and businesses needing to send, share, or use money efficiently. Krak responds directly to this issue by leveraging crypto technology to deliver a faster, more accessible, and flexible alternative.