Story and World partner to verify IP ownership onchain amid proliferation of AI-generated content

Description

Story Protocol and World ID team up to verify intellectual property ownership onchain, tackling AI-generated content misuse and enabling creators to license and protect their work.

Authors

MK Manoylov

Publish date

July 9, 2025

Publisher

The Block

Web URL

https://www.theblock.co/post/361664/story-and-world-partner-to-verify-ip-ownership-onchain-amid-proliferation-of-ai-generated-content

Referenced by

The Story Protocol mainnent and native token, IP, launched in February of this year. In August 2024, a16z crypto led an $80 million Series B funding round for Programmable IP Labs, the team building out Story Protocol, The Block previously reported.

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The partnership aims to tackle artificial intelligence-generated content infringing on intellectual property rights, particularly when it comes to spoofed identities and false ownership claims.

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Story network and digital identity project World have partnered to bring the World ID digital identity solution into Story's intellectual property-focused Layer 1.

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