Story Network President Andrea Muttoni stated that integrating World ID into Story’s IP-focused Layer 1 will bind proof of humanity to intellectual property, enabling on-chain verified authorship so creators can prove, license, and monetize their work

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“We’re just coming out of an age where the big AI companies, right, basically scraped the whole internet, and rather than ask for permission, they’re just asking for forgiveness,” Story Foundation President Andrea Muttoni told me in an interview. “We haven’t really fully understood the magnitude of it. You know, the whole concept of like, the dead internet theory, right? It’s going to be so challenging in the future — the better the AI models get, the more content is being produced by AI models — to distinguish what is human and what is not,” he added.

Story and World's partnership will take effect in fall 2025, Story president Andrea Muttoni told The Block. "Proving humanity and intellectual property are inherently linked — as AI gets more and more capable and sophisticated, having a way to distinguish human-created IP will become increasingly important," Muttoni said in an email. "As a first step in bringing World ID to Story, we’re bringing verified human authorship onchain — giving creators a way to prove their work is theirs, license it on their terms, and build more trust online at the moment of creation."