According to Pump co-founder Alon Cohen, the move represents one of Pump’s guiding principles — that trading is a “social sport” — as the team looks to increasingly gamify crypto investing. “you do it with your friends and compare yourself to the best,” Cohen wrote on X. “more importantly, the success of the projects you invest in are often determined by the kinds of people that are involved, when they got in, how much conviction they have, etc.”