Trump Media has expanded into digital assets through initiatives such as a fintech division, a planned suite of crypto ETFs in collaboration with Crypto.com and early-stage development of a native token and wallet

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Trump Media shared plans earlier this year to launch a financial services platform focusing on crypto and customized exchange-traded funds.

In recent months, Trump’s media company has gone all in on digital assets, launching a crypto and fintech-focused arm, signing a deal to offer crypto ETFs on Wall Street in collaboration with Crypto.com, and teasing a native token and crypto wallet.