Crypto token launches face a fragmented and risk-laden process involving legal, tax, compliance, and technical hurdles, which Coinbase aims to streamline by acquiring Liquifi to offer scalable, compliant, and simplified infrastructure for start-ups.

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It's unclear whether Coinbase will follow Binance down this route but it did say in the blog post that it wants to "remove the barriers" for start-ups by providing both the product to make token launches simple.
But here’s the truth: launching a token today is too hard. Early-stage teams face a fragmented, high-stakes maze of legal, tax, and compliance hurdles on top of stitching together cap table spreadsheets, custom vesting scripts, and regulatory guesswork. We want to remove these barriers by providing both the product and the expertise to make token launches simple, compliant, and scalable.

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