Lens is a decentralized social graph and SocialFi protocol designed to give users control over their data and on-chain identity.

Quotes that support claims

Lens Protocol, a decentralized social graph where users control their data and interactions... seeks to provide a decentralized setting for user-owned data, where individuals and entities have full control over publishing and monetization.

Launched in 2022, Lens protocol was designed to overcome the centralization and platform-favored monetization of traditional social media by providing a platform for decentralized social media DApps.