Yoni Assia, founder and CEO of eToro, stated that although the UK remains the company’s largest market, eToro is targeting a US listing to gain broader investor exposure, deeper liquidity and greater visibility

Quotes that support claims

According to the founder and CEO, Yoni Assia, the choice of the U.S. market is motivated by the fact that: “Something in the US market creates a combination of liquidity and awareness for the assets that are traded there.”

Although the United Kingdom remains its largest market, eToro is pursuing a US listing to tap into a broader investor base. “Very few of our global clients would trade UK shares,” eToro founder and CEO Yoni Assia reportedly said last year. He added: “Something in the US market creates a pool of both deep liquidity and deep awareness for those assets that are trading in the US.”

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