Crypto Media Falters In Western Europe, While Legacy News Outlets Stay Resilient Amid MiCA, Search Shift

Description

A data-driven report by Outset PR, analyzing crypto-native traffic trends across Western Europe’s thematic media—as well as finance, tech, and general news ecosystems

Publish date

July 1, 2025

Web URL

https://www.benzinga.com/markets/cryptocurrency/25/07/46198109/crypto-media-falters-in-western-europe-while-legacy-news-outlets-stay-resilient-amid-mica-

Referenced by

Italy faced the sharpest collapse, with crypto media traffic falling by nearly 30%. Spain followed a similar pattern. By February, nearly 70% of Spanish crypto media experienced measurable drops in search visibility.

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82% of crypto-native publications saw traffic decline. We observed the beginning of a structural realignment — one where mainstream and finance-first platforms outperformed, powered by stronger domain authority, broader editorial range, and a faster shift toward compliance.

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Many crypto-focused publications were penalized — not for lack of relevance, but for unclear disclaimers, SEO fragility, and regulatory ambiguity around content.

Crypto news

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