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Damien Kieran, Chief Legal and Privacy Officer, stated that project “World” Orbs will initially be deployed in shopping malls and high streets, with plans for self-serve Orb kiosks similar to ATMs in the future

World project’s executives argue that their identity verification system is crucial for preventing fraud and misuse across sectors such as banking, dating, and ticket sales as AI is rapidly approaching the ability to convincingly imitate humans

Orb is a biometric device that scans users’ irises to generate a person’s ID -”World ID”, functioning as a digital proof of personhood

World project’s leadership estimates that 90% of online content will be AI-generated within two years, making human-AI distinction increasingly difficult

World project’s critics argue that the problems it seeks to solve, such as the rise of AI-generated content and the challenge of verifying human identity online, partly originate from Sam Altman’s own advancement of powerful AI, while skepticism remains over entrusting biometric data to a private company

Sam Altman’s World project launched its biometric eye-scanning device, the Orb, in the UK in June 2025, beginning in London and expanding to other major cities across the country

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