Galaxy Digital, as alleged in the settlement with the NYAG, made a deal with Terra Labs to purchase 18.5 million LUNA tokens at a 30% discount to the market price, vesting monthly over a year, in exchange for promoting the token

Quotes that support claims

Galaxy bought more than 18.5 million LUNA from Terraform in October 2020 at $0.22 per token, a nearly 30% discount to LUNA’s then-market price of $0.31 and began endorsing Luna,” the filing said.

The offer Terra put on the table was simple: a 30% discount to market price, with tokens vesting monthly over the next year. Galaxy received a total of 18 million tokens, with Terra handing over 1/12 of those each month during that timespan.