Tron Inc., the entity formed through the reverse merger, plans to adopt a buy-and-hold strategy for TRX tokens modelled after the Bitcoin accumulation approach used by Strategy

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The new firm will buy and hold Tron's TRX, similar to Michael Saylor-led bitcoin holding firm Strategy (MSTR). Eric Trump, son of U.S. President Donald Trump, will take a role in the new firm called Tron Inc. Tron will add $210 million worth of tokens into the new firm.

The new venture will buy and hold the Tron token, mimicking the tactics of Strategy, formerly MicroStrategy, which founder Michael Saylor has turned into a leveraged bitcoin vehicle, one of the people said. Eric Trump is expected to take up a role at the company, which will be called Tron Inc, the person added.