Industry context and strategic significance

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Coinbase and Perplexity’s integration of real-time data with advanced LLMs aims to democratize crypto knowledge and empower individual investors
Perplexity AI reported that by July 2025, user searches for crypto matched those for traditional equities, signalling growing mainstream adoption of digital assets
Brian Armstrong, CEO of Coinbase, emphasized that crypto integration into AI, such as the integration between Coinbase and Perplexity AI, could catalyze massive technological advancement

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