Jack Dorsey publicly endorsed the view that using “sats” for Bitcoin's base unit is confusing for new users and expressed preference for calling them “Bitcoin” or “bits of Bitcoin”.

Quotes that support claims

Dorsey quoted an X post that claimed 'it is not wrong to call satoshis BTC,' saying: 'Sats are so confusing to people just getting into bitcoin. Bits of Bitcoin is better, and just Bitcoin is best.'

'sats' is definitely the wrong term and is stopping everyday people from acquiring and spending Bitcoin.