Andrea Muttoni warned in an interview that unchecked AI scraping has ushered in a “dead internet theory,” making it increasingly difficult to distinguish human-created from AI-generated content and underscoring the need for on-chain human verification

Quotes that support claims

“We’re just coming out of an age where the big AI companies, right, basically scraped the whole internet, and rather than ask for permission, they’re just asking for forgiveness,” Story Foundation President Andrea Muttoni told me in an interview. “We haven’t really fully understood the magnitude of it. You know, the whole concept of like, the dead internet theory, right? It’s going to be so challenging in the future — the better the AI models get, the more content is being produced by AI models — to distinguish what is human and what is not,” he added.